News agency from space
How the MediaTech Hub start-up Vertical52 uses satellite data for journalism It’s hard to imagine satellite TV, navigation devices, weather forecasts and, of course, the military without them: more than 5,500 satellites are orbiting the Earth in space – including about 500 Earth observation satellites. Space agencies like the ESA or satellite operators like Planet […]
The Swarm is coming
Why sound and creative processes in post-production are playing a special role in the bestseller adaptation A global bestseller running to 900 pages, published 20 years ago and long considered unfilmable: Frank Schätzing’s science fiction thriller “The Swarm” has now premiered as a six-part series at this year’s Berlinale. Boasting a budget of 40 million […]
Training mental wellbeing or leadership skills
the Savvi app offers digital training on the job Professional life doesn’t stand still and the demand for further education is great. A recent study on further education by the digital association Bitkom shows that 31 per cent of respondents invested more of their working time into further training since the beginning of the pandemic […]
Strong collaboration to address skills shortage
The Media Collective training network is committed to developing new professional training programmes for the audiovisual industry throughout Germany. They are missing – from all sides, skilled workers. And their much-cited shortage has also existed in the audiovisual industry for some time. It’s not only the demographic change that’s leaving gaps. The streaming productions, which […]
Playwall instead of Paywall
Startup Snaque enables premium content without a paywall Paid content is the predominant topic in the publishing industry – and rightly so. For far too long, media companies have relied solely on reach and free content on the web. Whether leading media or regional news portals: paywalls have now been established almost everywhere, allowing only […]
Retail in the Metaverse
What opportunities are now available for companies A virtual world that will be considered as an additional reality to our real world? This digital space currently exists as a metaverse on various platforms such as Decentraland, The Sandbox or Fortnite. We can generate an avatar in the three-dimensional extension so as to visit virtual concerts […]
The MediaTech Hub Conference 2022
Sustainability, Cloud Technology and „The New Virtual” How can we use media technologies to shape our society in a sustainable way? The big question of this year’s MediaTech Hub Conference 2022 hovered over the panels and workshops – international media professionals and tech enthusiasts discussed the latest trends and practices in media technologies – from […]
Infotainment and in-stream shopping
Sometimes you spot a pair of sneakers in a scene, that pretty red dress the actress is wearing, or a piece of furniture you’d like to buy later on. Or you wonder where those impressive cliffs by the coast are that one can always see in the background. And what was the name of the […]
Smart Country, a Constitution for Platforms and Data from Space: MediaTech Hub Potsdam at re:publica 2022
“Anywhere the wind blows” is sung by Freddy Mercury at the end of Bohemian Rhapsody – and this line in the song served as the motto for the re:publica digital conference when it was held again after a two-year break due to the pandemic. The four-day event at the beginning of June attracted 25,000 visitors, […]
Safer roads and smoother traffic flow
